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If someone would offer you to embrace strategies that seem outdated and from another decade would you accept? It seems counterintuitive, and for good reason! With so much marketing being conducted through all these various diginboxital channels, why would anyone try to be different and go for an option that seems less cost-effective and more disposable? But, maybe that’s the hidden beauty of it. Maybe going for something new and different is good for a change. Why not try? A business runs on customer satisfaction and appreciation, so our question is why not make customers more happy than before?
Remember the last time you held a nice postcard in your hand? Seems like ages ago and it probably happened long before all the social media apps were launched. If anything, you remember how it made you feel. A nice and sealed letter is in your mailbox, maybe there’s a little window in the left corner showing your name or maybe it’s written in the upper right one. You open it with a knife or just rip one side right off. It is a postcard, maybe from a relative while on vacation, or maybe it’s your insurance company telling you about new and personalized offers. It doesn’t seem backward now that you think about it. The more time we think about it, the more reasons we could list why a smart business would still do some marketing the old way.
Customers Are More Likely to Read Them
A lot of people were worried when emails were introduced a few decades ago. Many workers of the Post were worried their services weren’t necessary anymore. But time has shown a different picture. Emails are being ignored more than ever. Open anyone’s email and you’ll see dozens of unopened messages, spam mail mostly. People simply got used to it and no one bothers to read it anymore. All of a sudden there’s a newfound appreciation for postcards when things mean something. Envelope or not, the chances of someone reading it are much higher than regular digital mail. People take the time to go through the message and find it nice when there’s something in their mailbox for a change.
It’s Less Expensive Than It Seems
Despite what many might think postcards are relatively cheap to make, print, and send. When you compare the average cost and price of making a nice digital age and then paying various social media channels to promote these ads, postcards are the most effective marketing strategy by a long shot. Plus every printing company is more than eager to give you bulk prices, huge discounts, and lower overall delivery costs even if it means they’re breaking even in the end. It’s an attractive idea for a smart business that looks to redirect and better manage its budget.
So many options…
You can’t even begin to phantom the various options you’ll have when designing a simple postcard. Hundreds of templates, color schemes and patterns, design ideas, fonts, and formats, and it goes on and on. Whatever business you have going, it doesn’t matter. You can look for innovative dental postcards, insurance, cosmetics, and a variety of services. They can be personalized however you want plus you can make it personal and target individuals rather than a broad group. Let’s take dental postcards as an example. Every dental clinic is looking to create loyal patients who are more than happy to come back. And it’s never one patient, a father brings his wife, kids, and relatives. A friend, another friend. The circle becomes bigger with each visit. To make them feel more appreciated, you can send a nice postcard offering a discount, a smart offer, or something that will capture their attention.
It’s More Professional
For the average consumer, a business that takes the time and goes through the effort of making and creating a nice personalized postcard for its customers shows professionalism and appreciation for the nicer and smaller things in life. Generic pop-up ads don’t show appreciation, they’re meant for everyone and all. A postcard is different. There’s simply a sense of legitimacy and trustworthiness you can’t get otherwise.
The Mailbox is Better Than the Inbox
Mailboxes are thin these days. Notices from your bank, different letters from your insurance company, and bills. It’s a bit sad and depressing to open a mailbox and find only white and blue envelopes in it. So, to spice it up a bit a smart business sends a few postcards to their trustworthy customers. This way you’ll make every mailbox look more vivid. Plus a mailbox is far less competitive than an average consumer’s inbox, as it’s full of spam emails that are never opened. Postcards are a perfect way to fill in the lack of space, plus there’s a much higher and better chance of them being opened and read by consumers than an email. Among all these notices and white envelopes, a nice and well-designed postcard stands out immediately, capturing the sight of your customers and playing a bit with their imagination.
It’s Nice for a Change
Among all these different and various digital options, something physical is well-appreciated. But one doesn’t necessarily exclude the other, it doesn’t have to be a competition. Postcards as a marketing strategy and all the various digital options can exist and function alongside each other. It’s a nice change of things; a smart business recognizes the value different strategies have. Some are more effective than others depending on the responsive and target groups. It’s about trying to find a good solution to all problems and cover more areas all at once. Let’s say a huge portion of your consumers fall into the category of older or middle age. They might appreciate a nice postcard gesture and find it more soothing to their tastes. For the younger generations, you can still invest in quality digital marketing matching the competition.
Sometimes a business needs to stir the pot a bit to stay afloat with everyone else. And maybe, just maybe, these postcards are a step into a more bold and daring future.
