Finding the perfect real estate agent is one of the most important decisions when buying or selling a home. The right agent can guide you seamlessly through the process, provide critical market insights, and become your trusted advocate. Whether you’re a first-time buyer or a seasoned seller, working with someone who truly understands your needs can be the key to a successful transaction. For those in the Pacific Northwest, Coeur d’Alene ID real estate agent Sarah Griffin is an example of a local expert who can help you navigate a competitive market landscape.
With countless options available and each agent offering a unique approach, knowing what to look for is essential. The process may seem daunting, but by following a few basic steps and doing your research up front, you can confidently choose an agent to help you achieve your real estate goals—not just make a sale.
Seek Referrals and Research Online
Begin your search for a real estate agent by asking trusted friends, family, and colleagues for recommendations. Personal referrals are often based on firsthand experiences and can illuminate an agent’s work ethic, reliability, and effectiveness. Online research is another crucial step in the process. Reputable platforms like Zillow and Realtor.com display client reviews, ratings, and detailed transaction histories, all of which provide a clearer picture of an agent’s performance, specialty areas, and client satisfaction history.
When researching online, look for agents with consistently positive feedback and experience dealing with situations similar to yours—whether first-time buying, investment properties, or luxury sales. Take the time to explore their professional websites and social media to gauge how they market themselves and their listings. Many successful agents maintain active blogs or social media pages, sharing up-to-date market insights, tips, and local news, which can indicate expertise and community engagement.
Interview Multiple Agents
Narrow your shortlist to several agents and schedule interviews with each. Meeting multiple agents lets you compare their approaches, experience, and personalities. Prepare thoughtful questions about their recent transactions, familiarity with your desired neighborhood, availability, and marketing strategies. Pay attention to how each agent listens to your concerns and addresses your questions—effective communication and a collaborative approach are critical for a smooth and responsive working relationship.
Don’t hesitate to ask for references as well. A reputable agent should have no problem connecting you with previous clients who can share their experiences. For more in-depth advice on what to ask and how to interview agents, check authoritative sources like Forbes’ guide on hiring a real estate agent, which outlines critical considerations at every step.
Verify Credentials and Experience
Ensuring your prospective agent is fully licensed and accredited is non-negotiable. Most states have government licensing boards where you can verify their credentials and check for past infractions. Membership in organizations like the National Association of Realtors (NAR) is another strong endorsement, as it is committed to ethical standards and ongoing education. Additionally, certifications such as Accredited Buyer’s Representative (ABR) or Certified Residential Specialist (CRS) highlight agents who have pursued additional training in specialized areas of real estate.

Experience also matters. An agent who has spent several years navigating market cycles or specializes in the type of property you’re interested in will be better prepared to represent your interests strategically. Ask how many clients they serve at one time and what kinds of challenges they’ve helped other buyers or sellers overcome.
Assess Local Market Knowledge
Real estate is highly local. An agent’s understanding of particular neighborhoods, school districts, and market trends can significantly affect your overall results. Agents with deep local knowledge can provide accurate pricing guidance, negotiate more effectively, and suggest hidden gems or overlooked opportunities within a given community.
To assess local expertise, ask for recent sales data, comparable homes recently sold, or current listings in your target area. For ongoing insights, check out resources like Forbes’ article on traits to look for when hiring new real estate agents, which discusses how expertise can impact your buying or selling strategy.
Evaluate Communication Style
Clear and consistent communication from your agent is vital, especially in fast-moving or competitive real estate markets. Discuss your expectations regarding how and when you prefer to receive updates—whether email, phone, or text—and ensure your prospective agent’s style aligns with your needs.
Some buyers and sellers want thorough, frequent check-ins, while others are comfortable with less frequent updates. Choose an agent who respects your preferences and is proactive about keeping you informed so you never feel left in the dark about your transaction.
Understand the Agreement
Before making your final decision, thoroughly review the agent’s agreement. This contract should clearly outline the terms of the partnership, including commission rates, length of the agreement, and any broker-specific conditions. Review and understand this document, and ask for clarification on any unclear clauses or fees. Knowing your obligations and your agent’s ensures a transparent and mutually beneficial working relationship.
If something doesn’t align with what you discussed or what you’re comfortable with, don’t be afraid to ask for adjustments or even reconsider your options before signing.
Trust Your Instincts
Beyond credentials, sales records, and even glowing references, working with an agent you feel comfortable with is essential. Trust your instincts; if someone inspires confidence, listens to your concerns, and supports you, that’s often the best sign you’ve found the right agent.
By following these practical steps, you can find a real estate professional who matches your needs and values and makes the entire process smoother and more enjoyable. The right partnership can turn a daunting journey into a rewarding experience—and set you up for real estate success.
