Eleads CRM Review: Features, Pricing, Pros & Dealer Insights

Car dealerships today need more than just spreadsheets to keep up with leads, inventory, and customer follow-ups. That’s where eleads CRM comes in a dedicated customer relationship management system built specifically for automotive businesses. In this review, we’ll walk through its features, usability, pricing, integrations, pros, cons, and dealer experiences to help you decide if it’s the right fit for your operation.

What is Elead CRM?

Elead CRM is an auto dealership-focused CRM software that helps manage leads, track customer touchpoints, and automate sales-related tasks. It’s designed to make operations more efficient by centralizing key sales and service workflows from internet leads to final deals.

Core Features of Elead CRM

Here are the standout tools Elead offers:

Opportunity Management – Tracks sales activity from the first contact to closing.
Inventory Management – Displays real-time stock for easy customer matching.
Digital Retailing – Supports online browsing and financing.
Internet Lead Management – Captures leads from online sources and assigns them quickly.
Equity Mining – Finds customers ready to upgrade or trade-in.
Automotive Desking – Helps structure and present deals clearly.

The Conversica integration added in April 2022 introduced AI-driven lead engagement features, making the follow-up process faster and more consistent.

How Easy is Elead CRM to Use?

While Elead CRM is packed with features, its user interface isn’t the most intuitive. Many dealerships mention a learning curve, especially for staff who aren’t tech-savvy. The platform can appear cluttered, which slows down adoption in the first few weeks.

The mobile app exists but lacks many key desktop functions a downside for on-the-go teams. However, once users get trained and settle into the workflow, the system performs well.

Integrations That Enhance Elead CRM

Elead CRM syncs with tools dealers already use, making daily operations smoother:

Conversica The update from April 2022 allows AI chat responses to work directly with Elead’s lead tracker. It also introduced features like automatic skipping, secure data syncing, and other improvements.
CDK Global Enables real-time data sharing for inventory and customer records.
Braze Used for marketing campaigns (like Dairy Queen’s 2023 push).

These integrations help teams run coordinated campaigns and manage customer interactions more efficiently. However, some users reported delays after CDK’s 2022 cybersecurity issues showing how interconnected systems can be a double-edged sword.

Also Read: eCryptobit: A Beginner’s Guide to Crypto Trading and Investment in 2025

Pricing Breakdown for Elead CRM

Elead doesn’t list fixed prices publicly. Dealerships must request a custom quote, which is tailored to business size, user count, and feature requirements.

Typical costs include:

One-time setup fees
Monthly user or feature-based subscriptions
Optional add-ons like training or support packages

While the lack of transparent pricing can be frustrating, this model offers flexibility for both small and large dealerships.

Pros of Using Elead CRM

Here’s what makes Elead CRM a valuable tool:

Built specifically for auto dealerships
Handles everything from lead capture to closing
Helps manage large inventories with real-time updates
Scales from small teams to national franchises
ADQ’s 2023 campaign saw a 138% revenue boost using Elead

The April 2022 update also activated the “Lightning Bolt” indicator, helping sales reps prioritize leads effectively.

Cons That Dealers Face

Not everything is smooth sailing. Here’s where Elead CRM falls short:

Customization is Limited – Hard to adjust for unique dealer needs.
Complex User Interface – Slows down new users.
Mobile App Weaknesses – Many desktop features are missing on mobile.
Support Inconsistencies – Some users report slow or unclear help.

Additionally, the 2022 CDK cyberattack raised concerns about user data safety and performance downtime. Click Here: Boost your sales with Eleads for better leads

Real Dealer Insights from the Field

Dealers using Elead have mixed but insightful feedback:

A New York Toyota GM said the Conversica update helped his team reduce lead follow-up time by 35%.
A Florida-based used car lot saw a 20% rise in conversions after using Elead’s inventory matching tool.
ADQ’s massive 2023 “Blizzard” campaign relied heavily on Elead, resulting in a 310% signup increase.

On the flip side, a GM at a Midwest dealership called the UI “a maze” and said it took “weeks of training” to get new hires up to speed.

Does Elead CRM Deliver Value?

For dealerships willing to learn the system, Elead CRM can significantly streamline operations and boost sales. Its features, especially digital retailing and equity mining, give dealerships a real competitive edge. But its clunky interface and mobile limitations can frustrate leaner or less tech-savvy teams.

It’s a solid platform just not plug-and-play. Read More: Boost your sales with Eleads for better leads

Elead CRM vs Alternatives: A Quick Comparison

CRM Platform	Best For	Strengths	Weaknesses
Elead CRM	Auto dealerships	Built-in auto features, integrations	Complex UI, weak customization
Attio	Small business teams	Collaboration tools	Not tailored for dealerships
Braze	Campaign automation	Advanced marketing workflows	Lacks CRM tools
HighLevel CRM	Agencies and broad markets	500+ integrations, affordability	Too generic for car dealers

Bottom line: If you’re a dealership, Elead brings industry-specific tools that general CRMs just don’t have.

Final Thoughts

Elead CRM is a powerful platform for car dealerships that need depth and industry-specific functionality. It delivers real results like ADQ’s impressive campaign growth — and offers tools many generic CRMs don’t.

But it demands time and patience. If your team can handle the setup and training phase, Elead could be a game-changer. Otherwise, lighter CRMs may offer faster wins with fewer headaches.

👉 Pro Tip: Book a demo and ask for a trial before committing. Speak to other dealerships using it — firsthand feedback will save you weeks of guesswork.