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National Cookie Day 2025 lands on Thursday, December 4, a date celebrated annually since 1987. This unofficial holiday brings a wave of tempting offers from bakeries, cafes, and national chains.
From free cookies to deeply discounted treats and sweet holiday-themed specials, cookie lovers across the U.S. are in for a treat this year. This article explores the top promotions for National Cookie Day 2025, helping you spot the best deals and freebies before they vanish.
What is National Cookie Day?
The origins of National Cookie Day trace back to the 1970s when the holiday was first introduced on “Sesame Street,” with the lovable Cookie Monster helping spread the word. In 1987, co-founder of Blue Chip Cookie Company, Matt Nader, moved the date to December 4 to give it a cozy spot in the holiday season.
Today, December 4 has become a sweet excuse for brands and bakeries to launch cookie promotions and for fans to indulge. Participation varies by location, but most deals aim to make cookies accessible, whether through freebies, discounts, or special holiday flavors.
Top 2025 Cookie Deals and Freebies
Here’s a breakdown of the best promotions for National Cookie Day 2025:
| Brand / Chain | Offer / Deal (Dec 4, 2025) | Details / Notes |
|---|---|---|
| Insomnia Cookies | Free Snowball Classic cookie for first 100 Rewards members at each store + chance to win free cookies for a year. | Snowball Classic is a sugar cookie stuffed with buttercream, topped with powdered sugar and edible glitter. One purple-filled cookie at each store wins a full year of free cookies. |
| Crumbl | Buy a 6-pack, get the 7th cookie free. | Offer valid in-store at participating locations on Dec 4 only. |
| Great American Cookies | Free Original Chocolate Chip or Sugar Cookie (for rewards members). | Must get deal via app and order in-store on Dec 4. Also launching a new Winter White Sugar Cookie Cake for the holidays. |
| Corner Bakery Cafe | $1 cookie all day (single baked cookies only). | Offer valid at participating locations while supplies last. |
| Panera Bread | Buy one cookie, get one free (for MyPanera members). | Valid on Dec 4, via app or website for participating locations. |
| Dairy Queen | Free mini Frosted Sugar Cookie Blizzard (or any mini Blizzard) with purchase of a Signature Stackburger Combo or 6-piece Chicken Strip Basket on Dec 4; plus $3 off small Blizzard for DQ Rewards members through Dec 7. | Valid at participating DQ locations. Offer spans Dec 4–7 for Blizzard discount. |
| Jimmy John’s | Free Holiday Magic Cookie with any digital order of $5 or more (JJ Rewards members). | Cookie includes festive red and green M&M’s. Offer valid Dec 4 only. |
| Pepperidge Farm | Free Holiday Cookie Courier “cookie gram” starting Dec 4 at 9 a.m. EST two bags of cookies plus a personalized note. | Limited supply; delivery service via PepperidgeFarmHoliday.com. |
| Nestlé Toll House | Free online Cookie Taco kits at 2 p.m. ET on Dec 4 includes cookie dough roll, semi-sweet chocolate morsels, a taco stand, and $25 gift card. | First-come, first-served while supplies last. |
What This Means for Cookie Fans
If you love cookies, December 4 is the sweet spot. Participating national chains and bakeries load up on freebies, discounts, and creative deals. Whether you want a warm cookie delivered late at night, a classic chocolate chip cookie for just $1, or festive seasonal treats, there’s something for everyone.
Act quickly. Most deals run “while supplies last” or require being among the first customers. Joining rewards programs ahead of time (Insomnia, Great American Cookies, Panera, Jimmy John’s, etc.) increases your odds of getting free or discounted cookies.
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Holiday Extras & Seasonal Cookie Treats
Some offers go beyond just cookies. Several brands are tying National Cookie Day into inspiring holiday treats and limited-time specials.
- Dairy Queen extends its deal through December 7 for discounted Blizzards and free mini cookie-flavored Blizzards a good choice for those wanting cookies plus ice cream.
- The festive vibe also grows with cookie-gram services from Pepperidge Farm, ideal for sending treats to friends and family.
- For home bakers, Gopuff offers 25% off certain cookie-mix products, giving you a chance to bake treats for yourself or gifts.
These specials make National Cookie Day more than just free cookies, they become part of holiday celebrations, sharing joy with others in creative ways.
How to Make the Most of National Cookie Day 2025
To unlock the best deals this National Cookie Day:
- Join loyalty or rewards programs: for participating brands before December 4. Many free-cookie offers require membership.
- Check store locations: cnot all chains will offer deals at every outlet. Call ahead or check official apps.
- Act early: cmany freebies are limited: first 100 customers, while supplies last, or time-limited online deals.
- Watch for digital-only offers: csome promos require app orders or online checkout (like cookie-grams or cookie taco kits). For more insights, check out Chinatown Hawker Leftovers Consumption: A Guide to the Best Second Servings.
Bottom Line
National Cookie Day 2025 offers a sweet lineup of deals, freebies, and holiday-themed treats across major chains and bakeries. Whether you go for a free warm cookie from Insomnia Cookies, a $1 classic from Corner Bakery Cafe, or a festive cookie-gram from Pepperidge Farm there’s value for every cookie lover. The key is to plan ahead: sign up for loyalty programs, check participating locations, and move fast. Don’t miss the chance to grab your cookie fix while the deals (and cookies) last.
Disclaimer:
Deals, prices, and freebies mentioned are based on publicly available information. Availability may vary by location, and offers may change or end without notice.
